Most hosiery manufacturers follow the standard density scheme of 20 – 40 – 70 DEN, where DEN stands for denier (from Latin denarius), a non-system unit of linear density for fibers or threads, meaning the ratio of their mass to length. 1 denier = 1 gram per 9 kilometers.
We took the weaving technique used in tights and applied it to the material of a ring. The result is a very intimate piece of jewelry.
We took the weaving technique used in tights and applied it to the material of a ring. The result is a very intimate piece of jewelry.
Lingerie or Jewelry?
Even before the idea of creating a ring inspired by women’s stockings came to us, our creative director had gone through hundreds of advertising campaigns for women’s tights and stockings—at first, out of pure curiosity.
“There’s a distinct visual language in tights packaging, the way they are photographed, and so on. I found it incredibly captivating and felt inspired to create a similar advertising campaign.”
“There’s a distinct visual language in tights packaging, the way they are photographed, and so on. I found it incredibly captivating and felt inspired to create a similar advertising campaign.”
inspiration
louna & solce
For this campaign, I initially designed an anklet bracelet, but I wasn’t satisfied with it. The idea to create a ring with a tights-like structure came naturally.
The minimalist collection without lace was named 40 DEN, while the variations with blooming lace were given the fitting name Blossoming Nylons.
The minimalist collection without lace was named 40 DEN, while the variations with blooming lace were given the fitting name Blossoming Nylons.
inspiration
louna & solce
