Even before the idea of creating a ring inspired by women's stockings came to us, the creative director had gone through hundreds of advertising campaigns for women's tights and stockings—at first, just out of pure curiosity.
“There’s a distinct visual language in the packaging of tights, the way they are photographed, and so on—and I found it incredibly captivating. I wanted to create a similar ad campaign. Initially, I designed an anklet for this campaign, but I wasn’t satisfied with it. Eventually, the idea of making a ring with a tights-inspired structure came naturally.”